The Science

We believe your oral care should be effective, safe, and kind - to you and to the planet. That’s why every ingredient in our toothpaste tablets is carefully chosen.

Powered by Hydroxyapatite

Hydroxyapatite is a naturally occurring mineral and the main component of tooth enamel. Unlike harsh whitening chemicals, it works gently with your teeth to help smooth the enamel surface and support a naturally brighter smile. It’s considered safe, gentle, and is widely researched for its role in oral care.

Fluoride for Extra Protection

Fluoride is one of the most widely researched ingredients in dentistry. It helps prevent cavities by making teeth more resistant to acid attacks from plaque and sugars. By combining Hydroxyapatite and Fluoride, our formula gives you double protection while keeping your smile bright. 

SLS-Free

We don’t use Sodium Lauryl Sulfate (SLS), a foaming agent commonly found in toothpaste that can sometimes irritate the mouth and gums. Our formula cleans effectively without the harsh side effects, making it suitable for sensitive mouths.

Vegan & Cruelty-Free

Oral care should never come at the expense of animals. Our toothpaste tablets are 100% vegan and never tested on animals, giving you peace of mind with every brush.