About Us

It all started with a drawer full of empties.
Tube after tube of toothpaste-used up, unrecyclable, and destined for landfill. It didn’t sit right with us. Why should something we use every single day come with such a heavy footprint?

That’s why we created Lumea - a smarter way to brush.
Our toothpaste tablets are clean, effective, and planet-friendly. They whiten and protect, without the waste or the plastic. Just simple, powerful ingredients in a form that makes sense.

Made in the UK. 100% Vegan. Cruelty-Free.
No SLS. No palm oil. No compromise.

We Only Have 1 Planet...

Every choice counts - especially when it comes to protecting our planet.

That’s why we created toothpaste tablets that are better for you and the environment. No plastic, no waste - just a cleaner smile and a cleaner Earth.

20 Billion Tubes

...Go to landfill each year across the globe - many of which end up in our oceans.

On average, it's believed that each tube takes 500 years to fully break down.